Serv Auto Group launched in early 2006 in Melbourne with a vision of uniting a group of quality car service centres who were not in immediate competition with each other in order to lift their profile in the publics’ mind that independence was not about a cheap vehicle service alternative but in fact a choice that should be based on automotive repair expertise and car service excellence.
Auto repairs carry serious responsibility and maintaining log books has now become specialised and for this reason the Serv Group Auto Service Centre network opportunity was evolved.
The result was beyond expectations due to the obvious logic and structure of the marketing concept. A modern engine, auto transmission, clutch or even brake system requires specialist care and a Serv Group Auto Service Centre is the logical option to that of dealerships for logbook servicing and car repairs.
The marketing of the group was based on a 15 year success story with Yellow Pages by campaigning automotive car service and vehicle repair expertise in the various makes of car. It makes sense a marketing message that “specialising in all makes and models” is a contradiction and that car repair services need to communicate with that specific automobile driver.
Serv Auto Group has always designed its car service and repair message to appeal to specific vehicle drivers who are looking for a specialist alternative for a full car service or automotive repair on the basis of excellence and not just the locality of the auto mechanic that can fill out logbooks.
Serv Auto Group markets car servicing according to skills and capability - not on price because that devalues the auto mechanics training, automotive experience and consequently the independent car service and vehicle repair industry.
Since being launched, Serv Group Auto Services have grown in a short period of time throughout Australia in all capital cities including Sydney, Perth, Brisbane, Melbourne, Adelaide, Hobart and even the major regional areas of Townsville, Geelong and Canberra.
Growth was rapid because Serv Auto Group offers an opportunity to campaign car logbook services at a level that was inconceivable or affordable for the small to medium auto servicing business. By joining Serv Group, local and independent car mechanics can achieve more internet online and print media presence than they could achieve individually and in an effective way that promotes individual excellence for the vehicles they can competently provide a car service for.
All up the value is incredible as Serv Auto Group Agents only end up paying a fraction of what it may cost to campaign their car services individually whilst enjoying the national association of brand recognition without losing their independent and local auto mechanic identity.
Serv Auto Group Agents are experiencing huge growth in car repair service enquiries and most importantly the customer is enquiring based on automotive experience not just vehicle service price.
Serv Auto Group also offers more auto services than just advertising. Serv Group Auto also includes an effective internet online strategy that helps auto mechanics to achieve the best results for their business.
Training is an area that Serv Auto Group adds value car service and vehicle repair businesses. Gone are the days of the car mechanic covered in grease with a spanner in the top pocket. Technology and vehicle diagnostic skills are vital and Serv Group is always working to address these important automotive service needs. Car service and vehicle repair skills is critical to the automotive car service industry.
Many auto workshops are facing not just higher wage bills to attract good automotive staff, but car service centres need it to protect them from poaching. Serv Auto Group is working towards an association with automotive training and employment companies specialising in the placement of fully trained local and overseas automotive mechanics. This will give Serv Auto Group Agents the opportunity to import and trial specialised car mechanics without having to go through the red tape and headaches associated with international automotive employment.
In summarising, Serv Auto Group offers an Australia wide networking opportunity to similar likeminded professional auto repair and auto service workshops whilst saving on smart and proven marketing initiatives. Most importantly, becoming a Serv Group agent means that an independent mechanic need never lose their identity which they have built over many years as it is not an automotive franchise with royalties and agents need not be tied up financially for any length of time.